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Apeksha Kothari
Apeksha Kothari

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Mar 1, 2021

How We Crowdsourced The Logo For a Multi-million Dollar Start-up

Rare Carat is now USA’s largest online marketplace for engagement rings. We power over $200 million of sales annually for folks looking for diamond rings. But back when we started we were starting out, we simply needed a logo. Fast. We get asked about how we went about the process…

Diamonds

5 min read

How We Crowdsourced The Logo For a Multi-million Dollar Start-up
How We Crowdsourced The Logo For a Multi-million Dollar Start-up

Feb 21, 2021

How Companies Defend Themselves

Why do some survive… and others die? How do companies thrive in the face of copycats? A company has the following possible sources of power: capital time and energy first mover advantage or simply the ingenuity of its people And they can use these to build the following types of…

Harvard Business School

4 min read

How Companies Defend Themselves
How Companies Defend Themselves

Feb 21, 2021

The 1 thing I would change at Firefox

(Yes Firefox is still a thing. And I’m one of the 3.65% who still use it.) Imagine this. Beach time is coming up, and you enter ‘best swimsuits’ into google. And instead of: a series of google ads articles from companies that had the best PR sites that have invested…

Firefox

2 min read

The 1 thing I would change at Firefox
The 1 thing I would change at Firefox

Feb 21, 2021

3 Problems I Have With Google Docs/Drive

JUST LOG ME INTO THE ACCOUNT THAT HAS ACCESS Every. time. I try to open a doc. This is what I’m asked to do. Actually getting to the account I need to is a 3 click process… Which brings me to: 2. Can you just put username and password on…

Google Drive

2 min read

3 Problems I Have With Google Docs/Drive
3 Problems I Have With Google Docs/Drive

Feb 21, 2021

2 Things I Would Change at Twitter

1. Give The Tweet A Verification Tick, Not The Person This is the most prominent UI element. It symbolizes trust in what you see. It should apply to the content, not the identity check. Identity theft is really not the main problem facing twitter right now. Here’s the Indian Ambassador to Saudi Arabia’s account. …

Twitter

2 min read

2 Things I Would Change at Twitter
2 Things I Would Change at Twitter
Apeksha Kothari

Apeksha Kothari

Chief Operating Officer of RareCarat.com

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